The origin of term “BTL” is the following: an advertising manager of Procter & Gamble developed promotion campaign media-plan that included main media channels: TV, press, outdoor etc. He underlined it, summarized the expenses and only after recalled about the board on fairy, souvenirs, gifts etc. He added these expenses to the list “below the line”. BTL is usually opposed/contrasted to ATL (above the line) – advertising in its traditional distribution channels: press, TV, radio, outdoor, movie, Internet.
BTL in marketing is considered one of the most effective tools of product promotion. BTL-events allow not only to create positive image of the company, to get acquainted the customer with the product, to get interested the prospects in product purchasing, but also helps to provide all necessary information on terms of purchase, using and storage of product/service. Visual presentation of a product increases customer loyalty and allows for increasing product sales volumes.
BTL includes: direct mail, exhibitions, point of sale materials (POS). Due to the possibilities of BTL, brands become closer to the target audience, BTL helps to increase loyalty, and communication becomes more qualitative. The main advantage of BTL is the possibility to influence the customer exactly in the moment of taking purchase decision.
The main task of organizers of BTL–event/campaign is developing original, easy-remembered image of the advertised object. Only experienced & talented team of professionals can adequately & successfully realize such task and ensure the client’s positive result in short terms at optimal expenses.
We offer you the range of BTL services, provided by our company

What we can do:
• Inform prospects about your products, services and terms of purchase;
• Convince the customer of giving preference to your product/service, to buy in your shops, to visit your entertainment events etc.
• Incline the client to action – direct the customer to the very product you offer at the moment, not postponing the purchase.
• Produce creative equipment for promo-campaigns.

How we act to achieve this:/what do we do?
• Point of sales consultations
• Drawing of prizes
• Lottery
• Customer competitions
• Quiz
• Sampling
• Tasting
• Organization of conferences & presentations
• Organize work during exhibitions
• Complex promotion campaigns including various ways of promotion
• Distribution of promo-materials
• Provide aero-design service.

How do we do this?
• Create the optimal concept of promotion campaign
• Create address program/list (places for organizing campaign to choose)
• Develop and produce uniforms for promotion campaigns
• Print advertising materials (leaflets, posters, banners, etc)
• Ensure permissions for organizing campaigns on the streets, stadiums, shops, higher education establishments, exhibitions etc.
• Ensure logistics (storage and delivery of POS materials, uniform, etc for the promotion campaign)
• Prepare photo- & video-reports.


Main advantages of BTL:
• Customer has the possibility to get acquainted (try, taste etc) with the product immediately
• Possibility to evaluate the reaction of potential clients
• Fast increase of interest to the product
• Company Image –forming /creating is under control